Turn cost into price, or price into profit. Enter your cost and one target — margin, markup, or price — and see the rest instantly. Built for Canadian freelancers, consultants and small businesses.
What it costs you to produce or deliver the item or service.
Profit margin must be below 100%.
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Enter a cost and one target to calculate.
Enter a cost and one target to calculate.
Note: Switch modes to solve for price, margin, or markup.
🛡 Margin vs. Markup
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. A 50% markup is only a 33% margin — they are never the same number, which is why both appear here.
Margin is profit measured against the selling price (profit ÷ price), while markup is profit measured against your cost (profit ÷ cost). Because the denominators differ, the two percentages are never equal — a 50% markup, for example, is only a 33.3% margin. Canadian businesses use both: margin to gauge profitability, markup to set prices quickly.
Divide your cost by one minus the margin expressed as a decimal. For a $100 cost and a 35% margin, the price is 100 ÷ (1 − 0.35) = $153.85. Switch this calculator to "Cost + margin" mode and it does the math for you.
Subtract the cost from the price to get profit, then divide by the cost. For a $100 cost and a $154 price, markup is (154 − 100) ÷ 100 = 54%. Use "Cost + price" mode to see margin and markup at the same time.
Work out margin and markup on the pre-tax selling price. GST/HST is added on top of your price and remitted to the CRA — it is not revenue, so leave it out of these calculations. Once your price is set, our free Sales Tax Calculator adds the right GST/HST for your province.
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